Customer Insights

Data Collection and Management

Leveraging our extensive DWH and Data Analytics experience, Infopulse helps businesses to automate customer data collection across all channels and optimize its management. Get timely insights from different types of data (transactional, logs and customer support data, behavioral data, social media data, etc.) and benefit from unified customer profiles to run more targeted sales and marketing campaigns.

Customer Segmentation

To get a complete view of your customers and their changing needs, we help you create powerful customer segmentation models (both macro- and micro-segmentation), including geographic, demographic, psychographic, technographic, and behavioral models. This allows for advanced personalization and helps to know your customers better.

Customer Behavior Analytics

By enabling advanced customer behavior analytics, you can discover some common customer behavior patterns to target your audience's needs with specific offerings, improve your customer experience, and consequently increase customer satisfaction and retention rates.

• Customer behavior modelling and analysis
• Customer satisfaction analysis
• Customer churn analysis
• Customer response analysis
• Customer sentiment analysis

Customer Lifetime Value Prediction

Backed by our predictive modelling expertise, we calculate customer lifetime value (CLV), defining your high-value customers and their segments. To configure and run a customer lifetime value model, our experts utilize existing customer data with modern AI and machine learning techniques. The CLV modelling allows you to get a full picture of the long-term financial viability of your business and evaluate relationships with your customers.

Advanced CRM Analytics and Reporting

With the implementation of advanced CRM analytics, you get access to in-depth insights and intuitive dashboards, accelerating report creation with less effort. Coupled with an AI-based recommendation engine and ML-based models, you can create such marketing/sales campaigns that resonate best with your customers.